我們為什麼投入咖啡呢?為什麼是宏都拉斯咖啡呢?

在台灣常被問到“你幾歲的時候開始喝咖啡呢?” 我就說 “六歲的時候啊!” 我看很多人難以置信的樣子。有些台灣人跟我說有一些父母認為咖啡對小孩不良好因此不允許小孩喝咖啡,我心裡想 “有不好嗎?還好吧!我小時候很愛喝咖啡配麵包,我現在都沒事”。

我還記得我來台灣的候時,我會在政大附近的咖啡廳看書,一直令我很好奇的是每一家咖啡廳都會有哥斯大黎加和瓜地馬拉的咖啡,那宏都拉斯的呢?就是沒有。

我就想“又是哥斯大黎加,他們比我們所做的事還要好,真羨慕!” 我該坦承,哥斯大黎加在中美洲是值得學習的國家.

由於我當時充滿問號因此我決定去了解,我就開始與很多的咖啡師詢問為何他們沒有賣宏都拉斯的咖啡。他們給我各式各樣的原因,不過最多聽到的是:宏都拉斯沒有精品豆,品質很差或者他們只使用商業豆。

那是5年前,不過現在仍然有些咖啡師會跟我說宏都拉斯咖啡還不夠好。 

OK!當很多人跟你說宏都拉斯咖啡不好的時候,到底為什麼還硬要進口呢? 

簡而言之,因為當你在較落後的國家長大時,你會想要相信自己,總有一天,你也能有機會過更好的生活。

當我接觸潛力的客戶跟我說他們可能不會購買宏都拉斯咖啡的時候,並非一個好的跡象,但是反過來看,我那時候反而覺得這就代表有一個機會。所以促使我決定進行市場調查來造出數據讓我更清楚來了解市場。我請宏都拉斯的朋友寄給我一支蜜處理和一支水洗豆,然後我找台北的一個朋友,現在是我們的客戶,請他幫我烘焙樣本順便測試。他測試完了後覺得這兩支豆子還不錯,所以我拿樣本給其他的咖啡師,這時候我是用盲測的方式,我跟他們說我純粹想要分享一些咖啡而已,測試完了後大家似乎喜歡這些豆子,當我跟他們說這些都是宏都拉斯的豆子他們都還滿驚訝的,不過讓我難以忘記的反應是有一個咖啡師跟我說“你確定這是宏都拉斯的豆子嗎?你沒騙我吧”。

我們的動力並非金錢,而是我們的熱情對於想要與台灣分享我們宏都拉斯有不錯的咖啡,與此同時能讓小農夫將他們寶貴的咖啡跟亞洲分享,換句話說,也就是相信農夫能有過更好生活的機會!

現在由於疫情全球的經濟會收到長期的影響,所以我們希望能順利的應付將來的狀況,關關難過,關關過!

對了,如果你發現這一篇文章文法上或者說法上怪怪的,那就是因為是宏國老外寫的喔!所以體諒一下 

WHY WE DO COFFEE AND WHY IT HAS TO BE HONDURAN COFFEE?

In Taiwan people often ask me “when did you start drinking coffee?” I say “when I was 6 years old” and they are always surprised by this. Some people in Taiwan have told me that coffee is not good for kids, and I remember getting my coffee with sugar and bread every morning before going to school, or getting a cup of coffee in the afternoon with my grandma who would tell me lots of stories, I loved those days.

Coffee has been part of my life, and when I came to Taiwan to study, I used to go to the coffee shops around school to read. And it always got my attention why the coffee shops did not have Honduran coffee, but most of them will offer coffees from Costa Rica and Guatemala.   

I thought “Costa Rica is always doing a better job than us”. I have to say that Costa Rica has always been an example for Central American countries, something I truly admire.

Then, I decided to talk to roasters and baristas asking them why they didn’t have Honduran coffees in their offering, and they all told me different reasons; Honduras doesn’t have specialty coffees, bad quality coffee or that they only use commercial coffee. This was 5 years ago, now there are more than 100 coffee shops that offer Honduran coffee and our quest is to delight more Taiwanese consumers with our coffees.  

 

SO WHY IMPORT HONDURAN COFFEE WHEN THEY TELL YOU IS BAD?

Because when you grow up in a poor country, all you want is to believe that one day you can have better opportunities and that your dreams can come true. 

 

When your potential customers are telling you that they might not buy Honduran coffee from you, that’s a sign you can’t ignore. Well, I decided to run an experiment, I brought some samples and asked a friend, now a customer, to roast them and to give me a feedback, surprisingly he thought the coffee was good, so I took more samples and did a blind test with other coffee shops owners and they all told me “are you sure these are Honduran coffees?” It was like music to my ears.



Our motivation is not money, but we are driven by the passion we have to share with Taiwan that Honduras has good coffees, and that there are a lot of Honduran coffee producers that they deserve a chance to share their coffees with Asia and build a better future.