便宜的咖啡？這不是個好主意。為什麼你應該支持咖啡價格保持高價位——即便這可能增加負擔
我們都能理解，沒有人希望每天為一杯咖啡支付更高的費用。當你發現咖啡廳或超市的咖啡價格不斷上漲時，錢包就像是快速縮水一樣。但你知道嗎？過低的咖啡價格其實對任何人都不是件好事。從咖啡農到消費者，甚至對整個地球來說，便宜的咖啡可能在短期內看似是一種勝利，但從長遠來看，它卻可能引發一連串的問題，讓每個人都付出更大的代價。
以下是為什麼我們認為要支持咖啡價格保持在合理的範圍：
巴西和越南的問題
你可能不知道，世界上超過一半的咖啡來自兩個國家：巴西和越南。這兩國長期主導全球咖啡生產，但這也造成了一個脆弱的供應鏈。當惡劣天氣來臨時，價格會飆升，影響波及全球。
今年我們已經看到了這一點。巴西正面臨乾旱，而越南則在不穩定的天氣模式中掙扎。這兩個咖啡大國正在動搖，結果是價格急劇上漲。這對你意味著什麼呢？是的，你買的的生豆變得更貴了，但背後還有一個更大的局面在發展。
為什麼小型生產者需要更高的價格
雖然巴西和越南面臨困難時，但像秘魯、泰國和宏都拉斯這樣的小型咖啡種植國家正在崛起。這些國家傳統上是市場中的弱者，但隨著消費者變得越來越挑剔，對來自這些小型產地的精品咖啡需求不斷增長。然而，這些國家也面臨著各自的挑戰。
與巴西和越南不同，小型生產者無法從規模經濟中受益。他們的生產規模較小，往往依賴於家庭農場和手工採收的咖啡豆。這使得他們的咖啡生產成本更高，但也更加獨特，通常品質更佳。對應的合理價位才能讓這些農民有能力投資於可持續的農業實踐，應對氣候挑戰，並繼續種植我們喜愛的咖啡。
可持續發展的關鍵
讓我們談談可持續性。像Starbucks和Nespresso這樣的大品牌正在投入數百萬美元來推動環保的種植方式。這些公司正在分發耐氣候的樹木，建設減少用水的生態脫果機，並投資於如盧安達和秘魯等國的小農場。
但讓我們講得更明白一點，他們不是基金會。他們之所以會採取行動，是因為他們預見到如果不適應氣候變化和咖啡種植格局的變化，未來的利潤將受到影響。
這是一項龐大且必要的工作，但這需要成本。較高的價格有助於為這些項目提供資金，確保咖啡產業在氣候變化日益嚴峻的世界中能夠繼續繁榮發展。而且，相信與否，當每次購買生豆時，你都在成為解決方案的一份子。
便宜的咖啡對每個人都不好
雖然便宜的咖啡聽起來像是一場勝利，但現實並非如此。低價格給咖啡農帶來巨大壓力，尤其是那些來自較小國家的農民。當價格下跌時，這些農民被迫降低標準，導致咖啡質量下降和不可持續的種植方式。有些人甚至可能會完全放棄他們的農場。這在宏都拉斯已經是正在進行式，許多農民放棄種植，移民到美國尋求更好的機會。
我們需要更高的咖啡價格——為了每個人的利益
冷酷的現實是：如果沒有更高的價格，我們有可能失去咖啡的未來。小型生產者無法與巴西和越南的低成本、大規模生產競爭。如果他們無法從咖啡豆獲利，他們將轉向種植其他作物，甚至完全放棄種植。
更高的價格不僅幫助了農民，也幫助了整個行業。它們讓咖啡公司有能力投資於可持續性，提升品質，並確保未來幾年咖啡豆的穩定供應。所以，當你下次考慮生豆的成本時，務必請將其視為一項投資，而不僅僅是開支——這是對咖啡產業未來的投資，支持可持續性和公平的農民實踐。
未來的咖啡：你能做什麼？
作為產業中的其中一員，我們擁有比想像中更大的力量。通過支持較高的咖啡價格，我們在幫助穩定產業、促進可持續性，並確保種植我們咖啡的農民能夠繼續這一工作。
記住：價格變高其實是好消息（真的）
我們知道——價格上漲聽起來不太好。但在咖啡的世界裡，它們是必要的。
在這段極具挑戰的階段中，Zircle Coffee持續為你帶來好品質且價格合理的咖啡豆。不仿試試看Pirates和Bad Boys，讓他們成為你的堅實夥伴。Pirates風味豐富細緻，非常適合高端配方，而Bad Boys則在穩定平衡的風味中同時又兼具價格實惠，非常適合經濟型配方。
兩款的不同之處都非常推薦給大家，若想嘗試看看歡迎立即聯繫我們，獲取海盜和Bad Boys的樣品。讓我們一起支持優質咖啡和可持續的未來。
Cheap Coffee? Bad Idea. Why You Want Coffee Prices to Stay High—Even If It Hurts
We get it. No one likes paying more for their morning cup of coffee. As prices creep up at cafes and grocery stores, it feels like the world is out to squeeze your wallet. But what if we told you that low coffee prices could actually be worse—for everyone? From farmers to consumers, and even the planet, cheaper coffee may seem like a win in the short term, but in the long run, it’s setting us up for failure.
Here’s why you should actually be rooting for coffee prices to stay high, even if it means extra costs for your business.
The Brazil and Vietnam Problem
You might not know it, but over half of the world’s coffee comes from just two countries: Brazil and Vietnam. They’ve long dominated global coffee production, but that’s created a fragile supply chain. When bad weather hits, prices spike, and the effects ripple throughout the world.
We’ve already seen it this year. Brazil is facing droughts, and Vietnam is struggling with unstable weather patterns. These two powerhouses are faltering, and as a result, coffee prices are soaring. What does that mean for you? Yes, your green coffee beans are more expensive, but there’s a bigger picture at play.
It’s not just your barista getting a raise. Brazil and Vietnam—the powerhouses of global coffee production—are in trouble.
Why Smaller Producers Need Higher Prices
While Brazil and Vietnam are struggling, smaller coffee-growing nations like Peru, Thailand, and Honduras are stepping up. These countries have traditionally been the underdogs, but as consumers become more discerning, there’s growing demand for specialty coffee from smaller origins. However, these countries face their own challenges.
Unlike Brazil and Vietnam, smaller producers don’t benefit from economies of scale. Their operations are smaller, often relying on family farms and hand-harvested beans. That makes their coffee more expensive to produce, but also more unique and often better in quality. High prices give these farmers the ability to invest in sustainable practices, weather climate challenges, and continue growing the coffee we all love.
Those small farms in Peru, Thailand, and Honduras—the ones growing your favorite specialty coffee—can’t survive on cheap prices.
The Sustainability Factor
Let’s talk sustainability. Big names like Starbucks and Nespresso are pouring millions into eco-friendly farming practices. These companies are distributing climate-resistant trees, building eco-pulpers that reduce water use, and investing in smallholder farms in countries like Rwanda and Peru.
But let's be clear, they are not UNICEF. They’re taking action because they foresee a future where their profits will be hit if they don’t adapt to the realities of climate change and shifting coffee production landscapes.
This is a massive, necessary effort, but it comes at a cost. Higher prices help fund these projects, ensuring that the coffee industry can continue to thrive in a world where climate change is becoming more threatening. And, believe it or not, you’re a part of this solution every time you buy green coffee beans.
Cheap Coffee is Bad for Everyone
While the promise of cheap coffee sounds like a win, the reality is far from rosy. Low prices put enormous pressure on coffee farmers, especially those in smaller countries. When prices drop, these farmers are forced to cut corners, leading to lower-quality coffee and unsustainable farming practices. Some may even abandon their farms altogether. This is a phenomenon unfolding in Honduras, where farmers are abandoning their land and migrating to the USA in search of better opportunities.
Farmers in countries like Honduras rely on the high demand for specialty coffee to stay afloat, but if prices fall, their margins shrink—and so does their ability to survive in the market.
Cheap coffee? It’s a ticking time bomb. In countries like Honduras, farmers are barely scraping by as it is. When prices fall, they either cut corners or walk away from coffee entirely—and we’re left with less coffee and worse quality.
Why We Need High Coffee Prices—For Everyone’s Sake
Here’s the cold, hard truth: without high coffee prices, we risk losing the future of coffee itself. Smaller producers can’t compete with the low-cost, mass-produced beans from Brazil and Vietnam. And if they can’t make a profit, they’ll switch to other crops—or simply stop farming altogether.
Higher prices don’t just help farmers—they help everyone. They allow coffee companies to invest in sustainability, improve quality, and ensure a stable supply of beans for years to come. So, the next time you’re considering the cost of green coffee beans, think of it as more than just an expense—it’s an investment in the future of the coffee industry, supporting sustainability and fair practices for farmers.
Hate high prices? Think again. They’re what keep the coffee industry alive. If prices drop, we lose the farms, the sustainability projects, and ultimately, the coffee.
The Future of Coffee: What Can You Do?
As consumers, we have more power than we think. By supporting higher coffee prices, we’re helping to stabilize the industry, promote sustainability, and ensure that the people who grow our coffee can continue to do so.
Look for coffee that’s ethically sourced. Support small producers. And when you see higher prices, remember—they’re not just a burden, they’re a lifeline for the entire coffee supply chain.
So, the next time you’re reflecting on that latte’s price tag, think of it as an opportunity to educate your customers and raise awareness. We’re all part of this effort, aiming for the best outcomes for the industry and our businesses.
What can we do? Support small producers, pay for quality, and embrace those higher prices—it’s an investment in the future of coffee.
Remember Higher Prices are Good News (Yes, Really)
We know, we know—higher prices suck. But in the world of coffee, they’re necessary.
So, what can you do? Start by exploring great choices like our Honduran coffees, Pirates and Bad Boys. Pirates, with its full-bodied profile, is perfect for premium blends, while Bad Boys offers excellent taste at a budget-friendly price, making it ideal for blends focused on affordability.
Want to taste the difference? Contact us today and try samples of Pirates and Bad Boys. Let’s work together to support quality coffee and sustainable futures.
READ MORE ABOUT "Brewing Challenges: The Complex Landscape of Honduras’ Coffee Industry in 2024"