Zircle Coffee 圈豆的故事
- SHG 高山豆-根據SCAA 品質標準（83-85分）。
2. Specialty Coffee 精品豆
The Zircle Coffee Story
Our inspiration is to share a cup of Honduran coffee with Taiwan
Our purpose is simple: Work with passion with our farmers in Honduras and our customers in Taiwan.
It all started in 2015 when we were wondering “Why is not easy to find Honduran coffee in Taipei?” our curiosity led us to the adventure to understand Taiwanese coffee consumers and work directly with coffee farmers in Honduras.
Today, we have the privilege to provide Honduran coffee to Taiwan.
SMALL AND MEDIUM FARMS
We have discovered that small and medium coffee farmers have a great potential and produce great coffee in small quantities. We want to work closely with them and create a sustainable business where they can directly offer us their coffee, negotiate fair prices with us and get to know what our customers in Taiwan and the end users think about their coffees, which is part of the feedback we give to each of our farmers.
WHY THE NAME ZIRCLE
We wanted to find motivation for our team, so we fell in love with the circle shape for its original perfection. Then we came up with a visual image of pushing a huge wheel, so for the wheel to turn we need to push harder together and that is achieved through our discipline and inspiration, because we are determined to expand the human potential by moving forward together.
As for the Z letter, we just didn’t like C.
We are driven by our commitment of providing good quality Honduran coffee to our customers, our team in Honduras travels to visit the farms to select the coffee and create close relationships with the farmers making sure we follow ethical practices and deliver our coffee to customers with high quality standards.
We focus in doing one thing only and become the best at it. We source, import and distribute only Honduran coffee green beans in Taiwan.
- Specialty Coffee
We just love coffee and we are deeply committed to our vision and we want to build a company with the best business practices.
This is why we value potential over experience, curiosity over certificates, and above all, attitude and discipline.
- Be loyal.
- Build open and honest relationships
- Be disciplined
- Work, learn and have fun
- Be passionate
- Build crazy teams
- Be a good listener
- Be humble.