Zircle Coffee進軍日本市場的旅程
我們很高興與台灣的顧客分享一則令人振奮的消息。今年，Zircle Coffee有幸開始與一家日本公司合作。隨著我們持續擴展市場，我們想花點時間分享這段旅程，並對你們的持續支持表示感謝。
過去九年來，由兩位宏都拉斯股東和一位台灣股東共同經營Zircle Coffee，一直致力於將最優質的宏都拉斯咖啡帶給台灣市場。憑藉Pirates Coffee和Bad Boys Coffee等品牌，我們建立了強大的市場地位和忠實的顧客群。我們的目標一直是將這些優秀的咖啡介紹給其他市場，儘管COVID-19帶來了挑戰，我們從未停止探索新機會。
探索日本市場
去年，我們決定參加在日本舉辦的國際咖啡展。這是我們第一次參加，並不知道會有什麼期待。然而，通過我們合作的咖啡出口商，我們了解到日本人對宏都拉斯咖啡非常熟悉和喜愛。作為亞洲最大的宏都拉斯咖啡市場，日本呈現出一個充滿希望的機會。在咖啡展期間，我們與超過10家公司會面，有一些公司已經在進口宏都拉斯咖啡，曾經進口過，或者有興趣了解更多。
新夥伴關係
在咖啡展，我們與一家正在擴展咖啡業務的公司建立了聯繫，該公司渴望探索宏都拉斯咖啡。我們從台灣寄送了Bad Boys和Pirates咖啡的樣品給他們，並很高興收到正面的反饋。這標誌著我們關係的開始。
專注於品質
今年初，我們向日本的潛在客戶寄送了更多樣品。他們喜歡Bad Boys和Pirates，但發現Bad Boys更符合他們的需求。他們特別欣賞它的乾淨口感和甜味。了解到他們主要關注的是乾淨的口感，其他額外的風味則是加分的。這個反饋對我們來說是一個寶貴的學習經驗，因為它與我們在台灣遇到的偏好有所不同。
確保頂級品質
在收到正面反饋後，我們開始進行談判，並達成了雙方都滿意的協議。買方表示有興趣了解我們的品質管理流程。在我最近一次前往宏都拉斯的旅行中，我有機會與宏都拉斯的團隊一起監督為日本客戶準備的咖啡出口。我們仔細記錄了我們的品質管理程序，從不同袋子的取樣到杯測環節。我們從隨機選取的樣品中測試了超過80杯咖啡，以確保它們達到我們嚴格的品質標準。杯測包括七位以上的專業杯測師，大家共同合作以保證這批次的品質。
由衷感謝
我們很高興能與台灣的顧客分享這些成就。過去幾年來，我們努力改進品質管理流程，並加強與農民的關係。這些進步使我們能夠探索新市場並取得成功。我們要向你們，我們尊貴的顧客，表達誠摯的感謝，感謝你們一直以來的支持和反饋，這對我們的成長至關重要。
我們自豪地宣佈，你們喜愛的Bad Boys咖啡現在也受到了日本顧客的喜愛。隨著我們不斷學習和成長，我們依然致力於為台灣和全世界提供最好的宏都拉斯咖啡。
感謝你們的持續支持。我們期待與你分享更多令人興奮的更新。
Zircle Coffee Hits the Japanese Market!
Hey coffee lovers! Gather around, because we’ve got some sizzling hot news straight from the beans of Honduras. This year, Zircle Coffee scored big in Japan! Yep, you heard it right. We've brewed up a storm, and now our beloved Honduran coffee is making waves across the Pacific. Let's spill the beans on how it all went down.
For nearly a decade, Zircle Coffee, proudly co-founded by two Honduran and one Taiwanese aficionados, has been on a mission to flood Taiwan with the finest Honduran coffee. Pirates Coffee and Bad Boys Coffee have become household names here, and guess what? It’s time to share this liquid gold with the world. COVID-19 might have slowed us down, but it didn’t stop us from dreaming big.
Exploring the Japanese Market
Last year, we took a leap of faith and landed in Japan for the Coffee International Expo. First timers, clueless, and excited—we were ready to explore. Thanks to our coffee exporter’s intel, we knew Japanese coffee lovers had a soft spot for Honduran beans. Fun fact: Japan is Asia’s top market for Honduran coffee! So, armed with curiosity and a lot of caffeine, we dove right in and mingled with over 10 companies, all eyes on the prize.
A New Partnership
Enter the hero of our story—a Japanese company expanding its coffee horizons. We sent over samples of Bad Boys and Pirates from Taiwan, fingers crossed. Boom! Positive feedback came rolling in, and just like that, a beautiful relationship was born.
Focusing on Quality
Fast forward to the start of this year: more samples shipped to Japan, more coffee love brewing. Bad Boys and Pirates both got a thumbs-up, but Bad Boys stole the show. Clean, sweet, and oh-so-delicious—that’s what they were looking for. Turns out, Japanese coffee aficionados are all about that clean cup life. Extra flavors? Sure, they’re a bonus, but clean is king. This was a whole new ball game for us, different from Taiwan’s palate preferences, and boy, did we learn a lot!
Ensuring Top-Notch Quality
After sealing the deal with a fair price, our Japanese friends wanted an inside look at our quality control process. Challenge accepted! During my trip to Honduras, we documented everything—sampling, testing, and cupping over 80 cups from randomly selected bags. We even roped in more than seven professional cuppers to join the tasting party. Quality checks? Nailed it!
A Heartfelt Thanks
And now, dear readers, a moment of appreciation. We couldn’t have done this without you. Your support over the past years has helped us refine our quality control, strengthen ties with farmers, and reach new heights. So here’s a shoutout to you—our amazing customers in Taiwan. Because of you, Bad Boys coffee is not only a hit here but also loved by our friends in Japan.
As we continue to grow and learn, rest assured we’ll keep serving you the best Honduran coffee. Thank you for being part of our journey. Cheers to many more cups of joy!
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