In Taiwan people often ask me “when did you start drinking coffee?” I say “when I was 6 years old” and they are always surprised by this. Some people in Taiwan have told me that coffee is not good for kids, and I remember getting my coffee with sugar and bread every morning before going to school, or getting a cup of coffee in the afternoon with my grandma who would tell me lots of stories, I loved those days.
Coffee has been part of my life, and when I came to Taiwan to study, I used to go to the coffee shops around school to read. And it always got my attention why the coffee shops did not have Honduran coffee, but most of them will offer coffees from Costa Rica and Guatemala.
I thought “Costa Rica is always doing a better job than us”. I have to say that Costa Rica has always been an example for Central American countries, something I truly admire.
Then, I decided to talk to roasters and baristas asking them why they didn’t have Honduran coffees in their offering, and they all told me different reasons; Honduras doesn’t have specialty coffees, bad quality coffee or that they only use commercial coffee. This was 5 years ago, now there are more than 100 coffee shops that offer Honduran coffee and our quest is to delight more Taiwanese consumers with our coffees.
SO WHY IMPORT HONDURAN COFFEE WHEN THEY TELL YOU IS BAD?
Because when you grow up in a poor country, all you want is to believe that one day you can have better opportunities and that your dreams can come true.
When your potential customers are telling you that they might not buy Honduran coffee from you, that’s a sign you can’t ignore. Well, I decided to run an experiment, I brought some samples and asked a friend, now a customer, to roast them and to give me a feedback, surprisingly he thought the coffee was good, so I took more samples and did a blind test with other coffee shops owners and they all told me “are you sure these are Honduran coffees?” It was like music to my ears.
Our motivation is not money, but we are driven by the passion we have to share with Taiwan that Honduras has good coffees, and that there are a lot of Honduran coffee producers that they deserve a chance to share their coffees with Asia and build a better future.
在台灣常被問到“你幾歲的時候開始喝咖啡呢？” 我就說 “六歲的時候啊！” 我看很多人難以置信的樣子。有些台灣人跟我說有一些父母認為咖啡對小孩不良好因此不允許小孩喝咖啡，我心裡想 “有不好嗎？還好吧！我小時候很愛喝咖啡配麵包，我現在都沒事”。