Coffee has been a cherished part of my life from a young age. People in Taiwan are often surprised when I tell them I started drinking it at 6 years old. Despite some misconceptions that coffee isn't suitable for kids, I have fond memories of starting my mornings with a cup of coffee and sugar, and spending afternoons with my grandma, sipping coffee and listening to her stories.
When I came to Taiwan to study, I found myself frequenting coffee shops and it struck me that Honduran coffee was nowhere to be found. It seemed that Costa Rica and Guatemala were the only options. I remember thinking "Costa Rica is doing a better job than us." I truly admire the success that Costa Rica has had as a coffee producing country.
I decided to speak with roasters and baristas to understand why Honduran coffee wasn't offered in Taiwan. I was given a range of reasons such as Honduras doesn't produce specialty coffee, the quality is poor or that only commercial coffee was used. That was 5 years ago, now we are seeing more than 100 coffee shops in Taiwan that offer Honduran coffee, and our mission is to continue to delight Taiwanese consumers with our unique and delicious coffees.
SO WHY IMPORT HONDURAN COFFEE WHEN EVERYONE TELLS YOU IT'S NOT GOOD?
Honduran coffee has been overlooked for too long, but we're here to change that! Despite what some may say, we know that Honduras has some of the best coffee out there, and we're determined to prove it.
When potential customers told us they weren't interested in Honduran coffee, we didn't take it lying down. We decided to put our coffee to the test and shared samples with a friend and roaster. Imagine our excitement when they said it was delicious! We took it one step further and organized a blind taste test with other coffee shop owners, and you know what they said? "Are these really Honduran coffees? They're amazing!"
Our mission isn't about making money, it's about sharing our passion for Honduran coffee with Taiwan and the rest of Asia. These small and medium-sized farmers deserve a chance to show the world the true potential of their beans, and we're excited to be a part of that journey. Are you ready to taste the best-kept secret of coffee? Join us and let's change the game together!